Reduced Risk
MACH3 features robust security protocols, including management-defined access rights that reflect corporate brand guidelines and enable compliance with the ever-widening scope of data privacy and mortgage industry regulation - at both the federal and state level.
Management can grant users access, on a case-by-case basis, to libraries of company-approved marketing materials. In addition, compliance officers can monitor all activity in real time and review a complete audit trail of what went out, from whom and when.
MACH3’s array of elegant database management tools makes it easy for permitted users to edit and enhance company, personal, client and partner details – including key graphics – thereby precluding any need for individuals to host and maintain their own databases.
Reduced Cost
MACH3’s analytics monitor loan production and track marketing activity in real-time, delivering mission-critical metrics that lay a secure foundation for focused strategy development, definitive spend prioritization and greatly enhanced management control.
All aspects of campaign execution – electronic and conventional – are fully automated, requiring no human participation. What’s more, MACH3 is seamlessly connected to a cutting-edge production and fulfillment system, insuring economy, speed and security.
The intelligence built into MACH3 eliminates wasteful duplication. In addition, the system integrates with state-of-the-art address verification and postal presorting tools – including certified address correction and real-time address change processing.
Revenue Growth
The mortgage-specific marketing expertise built into MACH3 maximizes the value of key database assets: including prospects, customers, referral partners and other sources of business – even branch offices and individual loan officers.
Automated Programs lay the foundation for success. These strategically timed sequences of professionally crafted personalized communications are so hands-free that there’s nothing to do but deal with the steady flow of referrals, repeat sales and cross-sales.
Custom Campaigns enable rapid response to changes in market conditions with relevant sales messages delivered to precisely targeted audiences. MACH3 identifies the opportunities and provides a simple process for driving the campaigns on-demand.
Achieving Mission-Critical Goals in a Challenging Market
For more than a decade mortgage industry leaders have looked to The Turning Point to help them apply breakthrough technology to the achievement of mission-critical goals. Our revolutionary MACH3 system is a highly sophisticated yet easy to use "Software as a Service" (SaaS) platform that directly boosts the bottom line by facilitating core marketing functions - driving revenue growth, reducing cost and reducing risk - and it can be up and running in just a few days, delivering these powerful strategic benefits across the enterprise:
| • Prioritized sales opportunities • Enhanced budgetary control • Regulatory compliance • Automated execution • Brand consistency |
• Speed to market • Rigorous data security • Performance accountability • Superior management oversight • Smarter use of human resources |
